About me
Helping Contractors Compete on Social Media and Win.
Built on real experience, proven strategy, and systems that drive visibility and sales.
My approach
After years of working directly with contractors and home improvement companies, I’ve seen firsthand how confusing and frustrating marketing can feel for business owners trying to grow.
Too often, contractors are sold complicated systems, overpriced lead services, or generic marketing advice that doesn’t translate into real jobs.
That’s why I created The Social Contractor — to give contractors a clear, practical approach to using social media and digital marketing to generate their own leads and build stronger, more profitable businesses.
My philosophy is simple: marketing should be understandable, repeatable, and focused on results. Instead of chasing trends or complicated funnels, the focus is on consistent visibility, strong messaging, and proven strategies that attract better homeowners.
Through training, resources, and direct coaching, my goal is to help contractors take control of their marketing and build systems that create steady opportunities for growth.
Our core values
Empowering contractors to control their own outcome
Our mission is driven by three core principles that define how we deliver real results.
Integrity
We do what’s right — no gimmicks, no manipulation, just ethical marketing that builds long-term trust and reputation.
Empowerment
We equip contractors with the clarity and systems to take control of their marketing — not stay dependent on agencies or bought leads.
Mastery
We stay on the leading edge of strategy, platform shifts, and best practices so you’re never operating with outdated tactics.
Meet the founder
Bryce Wetmore
Founder, The Social Contractor
I’ve managed more than $10,000,000 in social media advertising and spent 20+ years working with hundreds of contractors, building campaigns that generate high-quality leads and real sales.
Most contractors struggle with social media because they lack structure and strategy.
I'm sharing the proven system I use to build visibility, authority, and consistent demand.
Reviews
What our students have to say
Real stories from entrepreneurs who transformed their ideas into successful businesses.
"I was able to secure funding for my startup after applying the strategies learned here. Highly recommended for any aspiring entrepreneur."
- Daniel Lee
"These courses were instrumental in helping me launch my own tech startup. The practical advice and hands-on approach made all the difference."
- Maria Gonzalez
"The insights on market analysis and product development were game-changers for my business."
- Sarah Patel
Blog posts
Tips for startup success
Stay updated with the latest trends and advice in the startup world.
FREEÂ startup tips every Monday
Get weekly tips, resources, and exclusive content delivered to your inbox.