About me

Helping Contractors Compete on Social Media and Win.

Built on real experience, proven strategy, and systems that drive visibility and sales.

My approach

After years of working directly with contractors and home improvement companies, I’ve seen firsthand how confusing and frustrating marketing can feel for business owners trying to grow.

Too often, contractors are sold complicated systems, overpriced lead services, or generic marketing advice that doesn’t translate into real jobs.

That’s why I created The Social Contractor — to give contractors a clear, practical approach to using social media and digital marketing to generate their own leads and build stronger, more profitable businesses.

My philosophy is simple: marketing should be understandable, repeatable, and focused on results. Instead of chasing trends or complicated funnels, the focus is on consistent visibility, strong messaging, and proven strategies that attract better homeowners.

Through training, resources, and direct coaching, my goal is to help contractors take control of their marketing and build systems that create steady opportunities for growth.

Our core values

Empowering contractors to control their own outcome

Our mission is driven by three core principles that define how we deliver real results.

Integrity

We do what’s right — no gimmicks, no manipulation, just ethical marketing that builds long-term trust and reputation.

Empowerment

We equip contractors with the clarity and systems to take control of their marketing — not stay dependent on agencies or bought leads.

Mastery

We stay on the leading edge of strategy, platform shifts, and best practices so you’re never operating with outdated tactics.

Meet the founder

Bryce Wetmore

Founder, The Social Contractor

I’ve managed more than $10,000,000 in social media advertising and spent 20+ years working with hundreds of contractors, building campaigns that generate high-quality leads and real sales.

Most contractors struggle with social media because they lack structure and strategy.

I'm sharing the proven system I use to build visibility, authority, and consistent demand.

Our team

Get to know us

We're a small team of experts that absolutely love teaching.

Dan Monte

Marketing Expert

Dan Monte is a seasoned marketing expert with over 15 years of experience in crafting successful marketing campaigns for a diverse range of industries. He has a proven track record of helping businesses enhance their brand visibility and achieve significant growth through innovative marketing strategies.

Dan's journey began in the early days of digital marketing, where he recognized the transformative power of online platforms in connecting businesses with their audiences. His expertise spans across content marketing, social media strategy, SEO, and data analytics, enabling him to create comprehensive marketing solutions that drive results.

Today, Dan is passionate about sharing his knowledge with aspiring marketers and entrepreneurs. Through this online school, he provides practical insights and actionable techniques to help students navigate the ever-evolving landscape of digital marketing with confidence and creativity.

Jenny Ryans

Team Building Expert

Jenny Ryans is a distinguished team building expert with over 18 years of experience in transforming groups into cohesive, high-performing teams. She has collaborated with startups, multinational corporations, and non-profits to enhance teamwork, improve communication, and boost overall productivity.

Jenny's journey into team building began when she observed the profound impact that effective collaboration had on project success during her early career in corporate management. Specializing in leadership development, conflict resolution, and organizational culture, she has a knack for identifying obstacles that hinder team performance and implementing strategies to overcome them.

Committed to nurturing the next generation of leaders, Jenny brings her wealth of knowledge to this online school. She offers practical tools and proven methodologies to help entrepreneurs and managers build strong teams that drive innovation and achieve outstanding results.

Reviews

What our students have to say

Real stories from entrepreneurs who transformed their ideas into successful businesses.

"I was able to secure funding for my startup after applying the strategies learned here. Highly recommended for any aspiring entrepreneur."

- Daniel Lee

"These courses were instrumental in helping me launch my own tech startup. The practical advice and hands-on approach made all the difference."

- Maria Gonzalez

"The insights on market analysis and product development were game-changers for my business."

- Sarah Patel
Blog posts

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